POM Wonderful Presents: The Greatest Movie Ever Sold / Film synopsis
Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. While pitching his ideas, Spurlock
Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as JetBlue Airways and Ban deodorant. While pitching his ideas, Spurlock visits Sao Paulo, where commercial outdoor displays have been banned, and a Florida school district forced to allow in-school advertising to continue operating.
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The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema. The film's slogan is " ...
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(15,196)
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
The basic concept behind The Greatest Movie Ever Sold purports to examine product placement by having Spurlock create a film about product placement funded ...
Rating
(133)
Synopsis Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of ...
A zany and thought-provoking documentary about the omnipresence of advertising in our lives. Film Review by Frederic and Mary Ann Brussat.
Apr 21, 2011 · He strikes paydirt with POM Wonderful, which agrees to be a major sponsor, and then some of the other pieces fall into place. He raises $1.5 ...
This created a deep void within himself that he has refilled by editing POM Wonderful Presents: The Greatest Movie Ever Sold, a film by Morgan Spurlock about ...
Apr 21, 2011 · Cocky with an undertone of ironic self-deprecation that forestalls accusations of insincerity, he is a superb promoter of himself as a brand. In ...
The documentary follows Spurlock's goal to raise at least $1.5 million to finance itself, by selling off the right to place products throughout the movie. For ...
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Jan 11, 2012 · Spurlock finds some shampoo that works for both humans and horses and makes a pretty humorous call to the company headquarters to see if they're ...
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