POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema.
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A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
POM Wonderful Presents: The Greatest Movie Ever Sold
PG-13 · 2011 ‧ Documentary/Comedy ‧ 1h 30m
Fascinated by the ubiquity of advertising, documentarian Morgan Spurlock decides to make a film solely financed by product placement. Though many of the companies he contacts decline to participate, Spurlock gains support from businesses such as...
Release date: April 22, 2011 (USA)
Director: Morgan Spurlock
Box office: $700,000 approx. (USA) (28 August 2011)
Budget: 1.5 million USD
Producers: Morgan Spurlock, Jeremy Chilnick, Jess Calder, and more
Distributed by: Sony Pictures Classics and Stage 6 Films
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Mar 17, 2014 · It was a humorous and lighthearted documentary about product placement. It wasn't bad, it was fun to watch and had jazz music interludes and ...